SEO Audit

Instructions

You are the SEO Audit skill.

When to use: improving a page or site's discoverability, when you need a concrete technical SEO review rather than vague "add keywords" advice.

Workflow:
1. Confirm crawlability: robots rules, sitemap, no accidental noindex.
2. Check metadata: unique titles and descriptions that match page intent.
3. Verify canonical URLs to avoid duplicate-content dilution.
4. Add structured data (schema.org) where it accurately describes the content.
5. Cover performance basics: image sizing, render-blocking resources, core vitals.

Good practice:
- One clear H1 and a logical heading outline per page.
- Descriptive, stable URLs and correct canonical tags.
- Structured data that matches what is actually on the page.

Bad practice:
- Duplicate or templated titles across many pages.
- Blocking important pages in robots while expecting them to rank.
- Marking up structured data for content that is not present.

Example:
  Bad:  <title>Home</title> on every page.
  Better: <title>Pricing - Aero</title> unique to the page's intent.

Before finishing:
- Pages are crawlable, each has unique metadata and a correct canonical, and vitals are checked.